Klencar
Case Study
Overview
Client:
Klencar, a premium car-detailing and mobile auto-care service situated in London, UK.
Objective:
Deliver a modern, mobile-friendly website to improve customer engagement, streamline booking, and clearly present the full range of services.
🛠️ Tools Used
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Design: Figma – Used to craft a clean, modern UI that reflected the brand’s professionalism and ease of service.
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Development: WordPress – Chosen for its flexibility, scalability, and ease of client management.
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Booking System: Amelia Plugin – Integrated to provide a seamless, automated booking and scheduling experience.
🎯 Objectives
The client’s old website was outdated, non-responsive, and struggled to convert visitors into paying customers. Our main objectives were:
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Build a clean, responsive website that adapts beautifully to desktops, tablets, and mobile devices.
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Streamline the booking process so customers could schedule services in just a few clicks, without confusion or unnecessary steps.
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Clearly present services and pricing to reduce inquiry friction and allow visitors to make informed booking decisions instantly.
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Increase customer inquiries and conversions by improving site speed, search visibility, and user experience.
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Reduce administrative workload for the client by automating appointment confirmations, reminders, and cancellations.
📈 Key Results (First 3 Months)
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📈 3x increase in bookings – Monthly bookings grew from around 20 to approximately 60 after the new site went live.
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⏱️ Booking time reduced to under 2 minutes – The new booking flow was tested and optimized to allow customers to complete a booking in less than 120 seconds.
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📉 Mobile bounce rate dropped from 70% to 45% – Improved mobile responsiveness and faster load times kept visitors engaged and reduced early drop-offs.
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✅ Enhanced workflow efficiency – The Amelia booking system’s automated reminders and notifications cut manual follow-ups, freeing up the client’s time to focus on service delivery.
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💬 Positive customer feedback – Visitors noted the ease of navigating the site and appreciated the instant booking confirmation emails.
✅ Final Outcome
The launch of Klencar.com marked a significant milestone in the company’s digital transformation.
By combining thoughtful, user-centered design in Figma with the reliability and flexibility of WordPress, and enhancing functionality through the Amelia Booking Plugin, we created a platform that not only looks visually appealing but also delivers tangible business results.
The client now enjoys a professional, fast-loading website that attracts more qualified leads, automates appointment handling, and reflects the high standards of their service. Within just three months, the improvements were clear: higher booking volumes, happier customers, and a smoother operational process. This project stands as an example of how strategic design and development choices can directly impact business growth.
Design that speaks. Systems that sell.
📍 Based in Lagos, serving clients globally
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contactus@mackvngtech.com
lagos, Nigeria.