Angelakim coaching

Case Study

Overview

Client:   Angela Kim – Life & Mindset Coaching
Angela is a life and mindset coach helping ambitious women (aged 30–50) gain confidence, clarity, and work–life harmony — without burnout. She needed a high-converting funnel website to attract clients, communicate her value clearly, and book more breakthrough calls online.

Objective:
Create a conversion-optimized funnel website to capture leads and turn visitors into booked calls, while communicating Angela’s warm, empowering coaching style. The site needed to clearly articulate the pain points her audience faces and guide them toward taking action through a structured, persuasive flow.

🛠️ Tools & Technologies Used

  • Design: Custom funnel layout using modern, clean UI with soft, calming visuals to reflect Angela’s coaching ethos.

  • Development: WordPress – selected for its flexibility and fast funnel-building capability.

  • Plugins & Integrations:

    • Integrated call booking system for automated scheduling.

    • Lead capture forms for collecting client information seamlessly.

    • Clear CTA placement to drive conversions.

🎯 Project Objectives

  • Design a conversion-focused funnel that speaks directly to Angela’s ideal client.

  • Ensure the funnel is fully responsive and mobile-friendly, as many leads would arrive from social media ads.

  • Use persuasive copywriting and strategic section flow to build trust and guide visitors toward booking a call.

  • Keep the funnel lightweight and fast-loading, ensuring minimal drop-offs.

  • Integrate a booking system to automate scheduling and reduce Angela’s admin time

    💡 Strategy & Execution

    • Defined audience pain points & crafted a clear messaging flow (Pain → Possibility → Solution → Action) to guide visitors toward booking a call.

    • Designed a conversion-focused single-page funnel with persuasive copy, calming visuals, and strategically placed CTAs for maximum impact.

    • Integrated a seamless booking system with automated confirmations to reduce friction and streamline Angela’s scheduling process.

    • Built mobile-first and optimized for speed, ensuring smooth performance for social media traffic and improving overall conversion rates.

    📈 Results (First 3 Months After Launch)

    • Quick deployment: The funnel was fully designed and launched in under 2 weeks.

    • Increase in booked calls: Visitors were able to schedule directly, leading to a steady stream of qualified leads.

    •  Improved clarity of message: Pain points and promises were presented in a way that resonated strongly with her target demographic.

    • Reduced friction: Clear CTAs and a single booking goal minimized confusion and boosted conversions.

    • Positive feedback: Angela received compliments from prospective clients on how “calm, clear, and easy to use” the site felt.

      Design that speaks. Systems that sell.

      📍 Based in Lagos, serving clients globally