Klencar

Case Study

Overview

Client:
Klencar, a premium car-detailing and mobile auto-care service situated in London, UK.

Objective:
Deliver a modern, mobile-friendly website to improve customer engagement, streamline booking, and clearly present the full range of services.

🛠️ Tools Used

  • Design: Figma – Used to craft a clean, modern UI that reflected the brand’s professionalism and ease of service.

  • Development: WordPress – Chosen for its flexibility, scalability, and ease of client management.

  • Booking System: Amelia Plugin – Integrated to provide a seamless, automated booking and scheduling experience.

🎯 Objectives

The client’s old website was outdated, non-responsive, and struggled to convert visitors into paying customers. Our main objectives were:

  1. Build a clean, responsive website that adapts beautifully to desktops, tablets, and mobile devices.

  2. Streamline the booking process so customers could schedule services in just a few clicks, without confusion or unnecessary steps.

  3. Clearly present services and pricing to reduce inquiry friction and allow visitors to make informed booking decisions instantly.

  4. Increase customer inquiries and conversions by improving site speed, search visibility, and user experience.

  5. Reduce administrative workload for the client by automating appointment confirmations, reminders, and cancellations.

📈 Key Results (First 3 Months)

  • 📈 3x increase in bookings – Monthly bookings grew from around 20 to approximately 60 after the new site went live.

  • ⏱️ Booking time reduced to under 2 minutes – The new booking flow was tested and optimized to allow customers to complete a booking in less than 120 seconds.

  • 📉 Mobile bounce rate dropped from 70% to 45% – Improved mobile responsiveness and faster load times kept visitors engaged and reduced early drop-offs.

  • ✅ Enhanced workflow efficiency – The Amelia booking system’s automated reminders and notifications cut manual follow-ups, freeing up the client’s time to focus on service delivery.

  • 💬 Positive customer feedback – Visitors noted the ease of navigating the site and appreciated the instant booking confirmation emails.

✅ Final Outcome

The launch of Klencar.com marked a significant milestone in the company’s digital transformation.
By combining thoughtful, user-centered design in Figma with the reliability and flexibility of WordPress, and enhancing functionality through the Amelia Booking Plugin, we created a platform that not only looks visually appealing but also delivers tangible business results.

The client now enjoys a professional, fast-loading website that attracts more qualified leads, automates appointment handling, and reflects the high standards of their service. Within just three months, the improvements were clear: higher booking volumes, happier customers, and a smoother operational process. This project stands as an example of how strategic design and development choices can directly impact business growth.

Design that speaks. Systems that sell.

📍 Based in Lagos, serving clients globally